ABOUT
BOYCOTT is more than a brand—it’s a movement celebrating radical individualism in a world that often demands conformity. Rooted in the experience of a generation caught between tradition and self-expression, we challenge the idea that success is defined by predetermined paths. Instead, we embrace the power of personal choice, creativity, and the beauty of being different. Our mission is to build a global community where people from all walks of life can find strength in their uniqueness while respecting diverse perspectives.
To BOYCOTT is to reject limitations and redefine what it means to belong. We believe in mastering our influences—not being consumed by them—so we can shape our own identities rather than fitting into molds. Whether through style, thought, or action, we encourage individuals, especially in Nigeria and Africa, to break free from societal expectations and embrace their true selves. Everyone boycotts something—whether they know it yet or not. So, are you ready to GET COTT UP?