About us

BOYCOTT embodies individualism, encouraging self-acceptance in a society that often values conformity. The brand emphasizes the beauty of differences, aiming to break away from societal norms and promote personal growth. CEO Timi Mekadese highlights the importance of building a culture that appreciates diversity and uniqueness.

BOYCOTT's brand ideals revolve around self-understanding, acceptance, and the ability to act on one's beliefs. The brand aims to create a distinct identity through quality products, music, and aesthetics. The goal is to build a worldwide community of individuals with diverse backgrounds and beliefs united by a shared space and the commonality of being a "BOYCOTTER."

The brand identity of BOYCOTT is centered on breaking away from societal expectations and a spirit of rebellion against conformity.

BOYCOTT envisions achieving continuous growth and innovation. The brand's audience is diverse, embracing individuals from various backgrounds and beliefs. Attributes associated with the brand include self-understanding, acceptance, and a commitment to building a unique identity.